I handle SEO, Google Ads, social media, content, email and websites for ecommerce and service businesses. There's nobody in between: the person who answers your message is the person who built your campaign.
None of this is secret. Bigger agencies just find it hard to work this way once they have a sales team, account managers and juniors.
Ecommerce stores and service businesses that have customers and want more of them. That's where I'm most useful. If you're still working out what you sell or who buys it, I'm probably too early for you, and I'll tell you on the first call.
When you send a message, I read it and I answer it. Nothing gets lost between a salesperson, an account manager and whoever actually builds your ads, because that's all me.
Ad spend is charged to your own card by Google or Meta, and I never add a markup. Each week you get a short report: traffic, rankings, leads, sales, and what I'm changing next. If something isn't working, it's in the report too.
A page that ranks or an email flow that converts keeps bringing in customers long after it's built. Ads stop the day the budget does. So I put most of the effort into things that compound, and use ads on top where the numbers make sense.
of trackable website traffic comes from search: 53% organic, 15% paid.
That's why most of my engagements start with search. Source: BrightEdge channel research.
Five suppliers means five people blaming each other when sales drop. I cover the whole set of digital marketing services myself, from SEO services in Dubai to Google Ads management in Dubai and web design and development in Dubai.
Technical audits, keyword research mapped to what you actually sell, on-page fixes, links from real websites in your niche, and rank tracking every month. The slowest channel to start and the hardest for competitors to take away.
Search, Shopping and Performance Max campaigns built around cost per sale. The account is yours and you pay Google directly. I handle the setup, ads, bidding and weekly changes.
Paid campaigns on Instagram and Facebook: lead generation, retargeting people who visited your site, and lookalike audiences built from your existing customers.
Profiles set up properly: searchable bios, highlight covers, post templates in your brand and a posting plan you can keep up with. Followers come from your market, never from bought accounts.
Articles that answer the questions your customers type into Google, shared on Medium, Reddit, Quora and Mix where it fits. A good one can bring in readers for years.
A three-email welcome series (hook, story, offer), reminders for people who browsed but didn't buy, Klaviyo or Mailchimp set up, and a weekly look at opens, clicks and revenue per email.
Hand-coded websites that load fast and are set up for search from the first day. I also host them, so SSL, backups, uptime and updates are my problem instead of yours.
An accounting firm, a fashion store and my own influencer agency. Each one designed and built by me, then marketed with SEO, content or ads. That's what "one person, start to finish" looks like in practice.
Chartered Accountants in Abu Dhabi
Client project: design, development, SEO and Google Ads
Hijabs and modest fashion, shipped across Belgium and France
Ads and SEO since 2025, full store redesign in 2026
The influencer marketing agency I run alongside THERARE-MARKETING
My own company: design, build, hosting, SEO and weekly articles
01 / 03
The order shifts depending on where you're starting from, but most projects follow these five steps.
I go through your site, analytics and competitors, and write down what's broken and what's being missed.
A plan with priorities, targets and dates, so you always know what's happening this month and next.
Tracking, technical fixes and account setup. Not exciting, but every number later depends on it.
Content, ads, links, email and social going out together and pointing at the same goals.
Weekly numbers, small tests, and more time and budget on whatever is bringing in sales.
Your market, your competitors and your starting point are different from anyone else's. What I can promise up front is how I'll work.
Most sites have pages sitting on page two of Google, or keywords with plenty of impressions and hardly any clicks. Improving those is usually quicker than building something new, so that's where I look first.
One broken canonical tag can cost you more rankings than three new blog posts would win. I sort every task by impact and effort, and work from the top of that list down.
Visitors who never enquire or buy don't pay your bills. I track leads, conversion rates and revenue, and show you which channel each one came from.
SEO work done in month one often pays off around month six. You'll hear that from me before you sign anything. If that's too slow for where your business is, I'll say so and suggest what would work faster.
Every plan is month-to-month, so I have to keep earning the next one.
I'm Belgian, I live in Dubai, and I work in English, French, Dutch and Arabic. I started THERARE-MARKETING, my digital marketing agency in Dubai, after watching too many businesses sign with a big digital marketing company in Dubai and get passed to an account manager the week after.
Here it's just me. I'll tell you what's working, what isn't and what I'm doing about it, including the weeks when the answer isn't what you or I hoped. If that sounds like how you'd like to work, send me your website and I'll take a look.
Omar Rarou, Founder
Guides on SEO, Google Ads, social media, content, email and web development, written by me from the work I do for clients.
Read all articles →Automation is not about sending more email. The flows that pay for themselves, how to pick a platform, and what quietly breaks deliverability.
Read article →Long sales cycles and buying committees change everything. Formats, funnel mapping, gating, and distribution that produce leads.
Read article →Short-form video is the fastest organic growth channel on social media. Here's how to plan, film, and publish videos that reach people.
Read article →Every engagement starts with an audit and a proposal written for your business. These plans show roughly what each budget covers.
For businesses that need their SEO basics fixed and a clear plan for what comes after.
Everything in Foundation, plus articles, social media and link building.
SEO, Google Ads and content run together, with email automation set up properly.
Every channel, with me acting as your head of growth.
All plans are month-to-month. No lock-in contracts. Google Ads budget is separate and paid directly to Google. Every engagement starts with a free SEO audit and a custom proposal tailored to your business. SEO-only prices are on my SEO prices page.
I'll go through it and send back the ten things I'd fix first. It's free, and you're under no obligation to hire me afterwards.