Omar Rarou, the one person behind THERARE-MARKETING in Dubai.
I run SEO, Google Ads, social media, content, email and websites for my clients myself. No account managers, no juniors, no handoffs. This page covers who I am, how I work, and what I will and won't take on.
Who I am
I'm Belgian, and I work in English, French, Dutch and Arabic, so a good part of my work is bilingual: English and Arabic sites for the UAE, French and Dutch for Belgium. I started THERARE-MARKETING in 2023 after watching too many businesses sign with a big agency and get passed to an account manager the week after.
Before a client pays me for anything, I want to know the business: what it sells, who buys, and what a new customer is worth. Everything I do after that, from a technical audit to a Google Ads budget, comes back to that number.
Why I work alone
Plenty of people ask why I don't hire a team. The short answer: the work is better when the person you brief is the person who does it.
When you send me a message, I read it and I answer it. Nothing gets lost between a salesperson, an account manager and whoever actually builds your ads, because all of those people are me. If a campaign goes wrong, there is nobody else to blame, and I like it that way.
It also means I can work month-to-month. You stay because the work pays for itself, not because a contract says you have to. My prices are public: SEO starts from USD 700 a month, and every engagement starts with a free SEO audit.
The limit is capacity: one person can only look after so many clients properly, so I keep the number small.
What I take on, and what I don't
Being clear about this up front saves both sides a wasted call.
Businesses that already sell
Ecommerce stores and service businesses with real customers that want more of them. That's where I'm most useful. If you're still working out what you sell or who buys it, I'm probably too early for you, and I'll say so on the first call.
Owners who want straight reporting
Each week you get a short report: traffic, rankings, leads, sales, and what I'm changing next. If something isn't working, it's in the report too.
No ranking guarantees
Nobody controls Google's results, so I don't promise positions. I promise the work: every fix applied, every page optimized, links earned through real outreach, and honest numbers.
No shortcuts that backfire
I don't buy reviews, buy links from networks, or build dozens of near-identical city pages. Those tactics can get a site or a Google Business Profile penalized, and the client pays for it later.
Three recent builds you can check yourself
An accounting firm, a fashion store and my own influencer agency. Each one designed and built by me, then marketed with SEO, content or ads. More detail on my web design page.
MAIC UAE, Abu Dhabi
A chartered accountancy site in English and Arabic with proper right-to-left layouts, 33+ pages across 6 service areas, and enquiries tracked as conversions in GA4 and Google Ads. Design, development, SEO and Google Ads. Visit maicuae.com
Saphir Boutique, Brussels
A modest fashion store on Shopify, in French and Dutch for shoppers in Belgium and France. Ads and SEO since 2025, and a full store redesign in 2026. Visit bysaphir.com
THERARE PRIVATE, Dubai
My own influencer marketing agency, with an English and Arabic website that I designed, built and host myself. Visit therare-private.com
How to reach me
The quickest way to start is to send me your website.
Use the free audit form and I'll go through your site myself and send back the ten things I'd fix first. You're under no obligation to hire me afterwards.
If you'd rather write, email me at info@therare-marketing.com. You can also follow THERARE-MARKETING on LinkedIn and Instagram.
Want to see how I think first? My marketing guides are written from client work, and my SEO consultant page explains how I run a project.
Want a second opinion on your website?
Send it over. I'll tell you honestly what's holding it back and what I'd fix first.